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Fire & Life Safety

FAVOURITES

FAVOURITES

PRESS RELEASE:

More and more cities across North America are now displaying Last Logos uniquely designed street banners as they try to get Fire Prevention messages out to the public.

After several years of cranking out promotional items such as t-shirts, decals and public safety educational supplies, a new product by Last Logos has set the market on fire.

"Our boulevard banners are certainly generating a lot of interest" said owner Tracy Last, referring to the 7 foot by 2 foot banners that attach to street poles, each carrying a different message about fire prevention. "Fire chiefs from coast to coast are now phoning saying, this is the most incredible, effective Fire Prevention initiative they've seen."

Rather than a single horizontal banner that's often draped across the road, Boulevard Banners have a far greater effect by repeating the message along the street.

Enquiries are coming in from all over the country including several towns in Ontario and locally from Langley Township, Kamloops and Richmond. Many towns are approaching local business for sponsorship in exchange for their name printed on the banner.

Technology is a big part of Last Logo's current success. In order to show a fire department or city administration how the banners would look, her graphic designer can paste in the banners on a photo of the intended street site. As well almost all of her company's sales take place through its website, preventionconnection.com, managed by Randy Christie of Getset! Communications, of Maple Ridge, BC.

The website is user friendly; it's easy for buyers to navigate through products and place an order. One feature is being able to load up a shopping cart to calculate the price, leave it, perhaps to get authorization, and come back later to the site to process the order.

But the website took awhile to perfect, Last notes “I definitely learned the long and hard way, while website developers would make promises and never deliver, invariably leading to frustration and failed sales and thousands of dollars wasted”.

A recent achievement was in 2004 when she finally moved her business from home to a warehouse site in Maple Meadows Business Park. “Since the move business has increased by 50% proving to be a safe move in a risky business” Last proclaims. Last Logos currently has three full-time employees and four to six part-time, including the staff’s children who sometimes help out with various tasks.

Success though didn't happen overnight. She started in 1990 managing the public safety division of her dad's promotional company in Vancouver. Eventually she moved this into her home in Maple Ridge. After a few years she found it too financially challenging so she got a job with Canada Post and for the next three years was Letter-Carrier by day and Entrepreneur/Wife/Mother by night.

In 1998 Last found the pressure of two jobs, squeezed in between the demands of being a parent, too much and quit her letter-carrier job. Balancing family, with as many hours she could put into the business, meant for many long nights as she worked processing orders. Soon an assistant was hired to help handle the increasing sales which eventually lead to more staff and the move into their current location.

Competition is not a huge concern as Last makes every point to stand out by offering her customers a unique product line that is one of a kind in North America. As well, it takes a huge financial obligation and a very long time to establish oneself in this market. There are the appearances at trade shows and meetings along with the constant networking required to make the connections and build the trust with public service agencies that leads to orders. In addition, profits would be invested back into the company to update marketing materials and expand the product line.

Last says “A key to my success is also attributed to the knowledge of the business and suppliers, gained through working closely with my father who has been in the promotional business for over 30 years”.

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